We’ve collected the top digital marketing report templates for marketing managers, digital strategists, search engine marketing (SEM) and pay-per-click pros, and more. Use them to present and analyze online marketing data and performance metrics.
Download a Simple Digital Marketing Report Template for
Excel | Google Sheets
Use this simple digital marketing report template to quickly gauge important info, such as website visits, bounce rates, and goal completions. Treat it like a cheat sheet to quickly see your online wins and identify areas for improvement. This template helps you and your marketing team easily celebrate victories and plan the next big move.
Consider using one of these free marketing plan templates and samples for a comprehensive visual summary of your marketing metrics.
This visually dynamic digital marketing performance dashboard report template offers a clear visual representation of the performance metrics for your digital marketing efforts. Enter key data and then instantly assess critical metrics, such as spend against budget, impressions, acquisitions, cost per acquisition (CPA), clicks, click-through rate (CTR), cost per click (CPC), and overall ROI. This template will auto-populate the charts and graphs to simplify data interpretation, enabling swift decisions to optimize digital marketing campaigns for better results.
This dashboard template highlights key data you’ll rely on when launching new products or marketing initiatives. Before you can collect this data, you should download a free go-to-market template to create a coordinated and effective approach to reaching target customers.
This digital marketing panel template offers insights into search engine optimization (SEO) metrics, showcasing monthly session counts, session origins, and inbound links. Evaluate the effectiveness of both paid campaigns and organic search in alignment with your promotional objectives. The template's graphic design provides monthly revenue and ROI averages, while also graphing a year's worth of website visits, including the market penetration from banner ads, mobile ads, search, direct traffic, email, referring domains, and more.
Content is a critical element of any SEO marketing plan. Try one of these free content marketing templates to organize and guide your content creation, ensuring consistency and strategic alignment with brand goals.
Download a Digital Marketing Audit Report Checklist Template for
Excel | Microsoft Word | Adobe PDF | Google Docs
This digital marketing audit report checklist template provides structure to the evaluation process, ensuring no critical aspect of your strategy is overlooked. The audits offered by this template – such as website, SEO, SEM, landing page, brand consistency, etc.— will help you identify performance gaps and campaigns to optimize.
Regularly performing digital marketing audits ensures that your digital marketing strategy remains up-to-date, effective, and aligned with your brand strategy. Use a free brand strategy template to define and align your brand's values, positioning, and messaging.
Social Media Marketing Dashboard Report Template" width="1300" height="1307" />
This social media marketing dashboard report template offers a clear and organized view of performance metrics across different social media platforms. The template's breakdown by channel allows for precise tracking and analysis of each outlet. The quarterly comparison chart facilitates periodical evaluations, helping your team make data-driven decisions and refine strategies over time.
Download one of these free social media marketing plan templates to help with every aspect of your company’s social media efforts.
Use this digital marketing campaign report template to understand and present visually compelling campaign results. The vertical bar charts display marketing reach by channel, website visits by source, conversion rates, and total customer acquisitions, making data interpretation intuitive. Once you enter your metrics on the data entry tab, the charts will auto-populate and vividly pinpoint strengths and areas of improvement, guiding future strategies for optimized results.
To streamline the creation and execution of your online strategies, check out these free digital marketing plan and digital media templates.
Download a Digital Marketing Report Presentation Template for
PowerPoint | Google Slides
This digital marketing report presentation template provides a structured format to visually showcase and analyze your marketing campaigns' performance across various digital channels. The template provides an organized snapshot of channel-specific performance. The detailed metrics — impressions, clicks, followers, and likes for each social media channel — provide insights into thriving campaigns and those that would benefit from some adjustments.
These free marketing calendar templates can help you organize and visualize your marketing activities, ensuring you execute strategies efficiently and on schedule.
This digital marketing KPI report template is useful for gathering and presenting key performance data. The template features charts for revenue, spend, profit, ROI, cost per acquisition (CPA), and profit per acquisition (PPA). Visualizing these crucial data points can help your marketing team make informed decisions, optimize budget allocation, and enhance overall campaign strategies.
This digital sales and marketing report template provides a cohesive platform to track and visualize performance of both sales and marketing efforts. Easily view data on spending, revenue, lead generation, deal progression, marketing qualified leads (MQL), and sales qualified leads (SQL) to gain an understanding of the sales funnel's effectiveness and efficiency.
Download a PPC Digital Marketing Report Template for
Excel | Google Sheets
Easily visualize the performance of PPC campaigns and metrics such as return on ad spend (ROAS) and purchase conversions. Complete the template’s fields for ROAS, purchase conversion value, and the total amount spent to gauge the effectiveness of ad spend. Such insights drive informed decision-making, thereby ensuring optimal budget allocation and maximizing return on advertising investments.
A digital marketing report is a tool that tracks online campaign performance with data on website visits, clicks on ads, and shares on social media. The report enables you to evaluate campaign success, understand audience behavior, and identify potential improvements.
A digital marketing report often covers such metrics as website traffic, bounce rates, conversion rates, organic search results, and the performance of email campaigns. For instance, if a brand launches a new product and promotes it online, the report will reveal how many people visited the product page, clicked on the promotional ads, and ultimately made a purchase.
Armed with this knowledge, businesses can make informed decisions about future marketing endeavors. If a certain campaign isn't delivering the expected results, resources can be reallocated to more promising areas. Conversely, successful strategies can be scaled up.
Digital marketing reports are important because they show how well online ads and content perform. They help marketing teams see where they're succeeding and what to improve.
“Marketing teams invest a great deal of time and money building digital programs, and it's important to remember that we can't ‘set ’em and forget ’em,’” says Cari Jaquet, Chief Marketing Officer at CoreView, a Microsoft 365 management platform. “Things you can't control, such as search behaviors, Google algorithms, and browser functionality, are constantly changing, which means your journey, pages, keywords, promotions, and offers need to rapidly and frequently get tuned.”
In short, digital marketing reports are the backbone of any successful online marketing strategy. They offer clarity, direction, and invaluable insights that drive growth and improvement in the dynamic digital landscape. Here are the typical components of digital marketing reports and why they’re important:
A digital marketing report template is a formatted document for tracking online marketing campaign results. It's like a worksheet that shows how ads, posts, and websites are doing. Marketers use the report to see what works and what doesn't online.
There are many types of digital marketing report templates that focus on different aspects of marketing. Some digital marketing report templates focus on website visits, others on social media or ads. They all help marketers track their campaigns’ online performance.
“Digital marketing reports help you focus on what needs to be done, whether that's to increase reach, refine website visitor profiles, or improve conversion rates. If you are with a digital agency or an in-house digital marketing team, lean on digital marketing reports to help make changes confidently and drive the right results,” explains CoreView’s Jaquet.
There are various types of digital marketing report templates, each tailored to capture specific aspects of digital marketing. Here are a few examples:
A well-structured digital marketing report template helps marketers communicate results to stakeholders, from team members to top-level management or clients. Using a template as a base for your digital marketing report ensures that each report, whether monthly, quarterly, or annually, follows the same format, making it easier to compare data over time. Instead of figuring out what to include, the template acts as a guide, streamlining the reporting process.
The first step in crafting a digital marketing report is to pinpoint exact objectives and pick KPIs. Then use reliable tools for data collection and analysis. Make recommendations and get sign-off from key stakeholders.
Here's a step-by-step guide for what to consider when creating your digital marketing report:
Remember: The most effective digital marketing reports are those that lead to actionable insights and clear decision-making. Tailor your report to its intended audience, ensuring it's both comprehensive and comprehensible.
The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more.
The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.
When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.
